The Blog
BRAND-BUILDING GUIDANCE FOR OVER-THINKERS & UNDER-SHARERS
Design your Brand: Interview with Christine Thatcher
Brand Identity & Expression, Marketing & Getting Known, brand memorability, Christine Marie Studio, Christine Thatcher, design tips, design your brand, website designYour website is basically your brand incarnate. And behind all of that dazzling messaging and glossy imagery, there is a whole world of thought, sweat, and talent bringing it together. In this interview with designer Christine Thatcher…
Design Your Brand: Interview with Amy Tan
Brand Identity & Expression, Stand Out Authentically, Amy Tan, brand identity, design tips, logo design, TreeSpace Studio, visual identityDesign gone right. I see it all the time: business visionaries that are dedicated to building a strong brand, often even willing to invest in a top-tier designer, but still things break down. Few things in business are more painful…
Taglines in the Making: A Basic Brainstorm
Brand Identity & Expression, Marketing & Getting Known, Package Up & Sell Your Natural Value, tagline guidelines, tagline how-to, tagline writingA tagline worthy of your dream is a tall order. So, as you embark on the task of drumming up options, try hard to leave perfectionism at the door. Take the pressure off by promising yourself to make it fun. Let your right brain work…
Brands in Real Life – A Video Series
Package Up & Sell Your Natural Value, brand examples, brand implementation, poppin brand, real brandsBranding starts with strategy. There’s no shortcut: you have to set your intention as a business first. But it can’t end there. You need to follow through on that strategy with every new decision you make. That’s…
The First Rule of Branding
Package Up & Sell Your Natural Value, brand essentials, customer experience, customer feedback, relationship management, thrilling customersCustomers want to love you. Don’t ruin it for them. Open-minded and optimistic, I walked through the door of a newly discovered café. I was scoping it out as a potential destination for future client meetings. The first things I…
Unlock Your Brand Voice
Brand Identity & Expression, Stand Out Authentically, brand strategy, brand voice, branding, content strategy, differentiation, InspirationBrand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to…
Branding vs Marketing: What’s the Difference?
Focus & Direction, Marketing & Getting Known, branding, branding definition, Marketing & Growth, when to brandI thought it’s about time I answer this question. I’m not going to say “once and for all” because some very smart people might disagree with me — and that’s fine. What you call these functions isn’t nearly as important as…
What to Expect When You’re Branding
Focus & Direction, Truthfinding & Brand Essence, branding myths, branding preparation, branding projects, business leadershipCan you imagine what the Mona Lisa looked like after only a few strokes? You wouldn’t recognize it as the masterpiece you know today. Fact is, because we so often only see the end result, it can be easy to overlook an important…
Business: Get Up to Your Elbows in It
Focus & Direction, Marketing & Getting Known, building your business, decision making, taking action, thought leadersAfter encountering some ultra-inspiring talks these past weeks, I’ve taken to using a new term for what I think will inevitably become our modern day “thought leaders.” I call these people “brand action…