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The One (and Only) Thing You Truly Need to Build a Brand
Why do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need to turn their business around. Of course, the transformation often includes some operational improvements, a…
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What is Branding, Really?
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The First Rule of Branding
Customers want to love you. Don’t ruin it for them. Open-minded and optimistic, I walked through the door of a newly discovered café. I was scoping it out as a potential destination for future client meetings. The first things I noticed were all good: gorgeous lighting, spacious and stylish seating, friendly service, a generous menu.…
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The Truth About Taglines
Are you tripping over yourself in the Tagline Tango? When I talk to business owners trying to come up with a tagline, they often have an air of panic about them. I’m hoping that today I can help you embrace this process patiently, positively, and with enthusiasm. After all, taglines are a real gift for businesses…