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Brands in Real Life – Method Example
About the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other brands have done this, so you gain the inspiration to implement your own. Brand communication never stops. Businesses…
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Unlock Your Brand Voice
Brand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to signify your brand is a big challenge, and the universal tips and advice you find out there — speak…
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Branding vs Marketing: What’s the Difference?
I thought it’s about time I answer this question. I’m not going to say “once and for all” because some very smart people might disagree with me — and that’s fine. What you call these functions isn’t nearly as important as knowing the problems they solve. But here’s my take, stemming from a formal education…
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How to Move a Mountain & A New Mantra for Perfectionists
Have you ever faced a feat that took your breath away with its sheer size and air of impossibility? Our ability to tackle these challenges with enthusiasm tends to relate directly to the distance between where we are and where we ideally want to be. If you are a perfectionist, then where you want to be can…