Your Key Message for 2017: What Will You Become Known For?

A big part of the branding journey is finally figuring out “your thing.” Narrowing in on one big message is tough, so here’s an exercise to make it easier for you….

This Was Almost My Logo. (And the Question That Changed Everything.)

A little behind-the-scenes story, including three lessons learned and the one question that made decision-making so much easier….

Does Your Brand Truly Reflect Who You Are?

Let’s take a little mining expedition together into your own depths to reconnect with your true source of passion, inspiration, and uniqueness. Rediscover the value of what makes you you….

This Journey Is Your Own

Last week, I attended an amazing conference with speakers I had always dreamed of seeing. And I failed at the whole conference thing. What was meant to uplift me and spark my inner entrepreneurial fire had in fact weakened it, temporarily….

How to (Finally) Identify Your Ideal Customer

Are You Clear on Your Craft?

“You’re so in your element right now!” Has anybody ever said that to you? What were you doing when they said it? I’m a bit of a nut about natural talent. I’ve always been fascinated by people who are exceptional at what they do….

4 Phases of Business Creation & The Right Help for You

Being stuck isn’t nearly as bad when you know the right help you need to get moving again. But what kind of help do you need, and when?…

Facing Your Business Fears: Interview with Camille DeSalme

Branding Takes Guts. It’s not easy to tear down the layers of posturing and filtered truths that have kept us safe from scrutiny and rejection for most of our lives. But listen to the success stories of almost any business role…

Finding Focus: Stay On Purpose

The Finding Focus Blog Series shows you how to use your brand strategy as a powerful decision-making tool that will help you focus your energy and grow your business. Why does your business really exist? The world is cluttered. When…