Lisa Haggis

Tag: branding myths

  • What is Branding, Really?

    The Best Definition is the Most Useful One. “Branding is a waste of time for small businesses.” …was the essence of the podcast my Twitter friend Brennen had sent my way, curious to hear my weigh-in. Ooh, was I ready to dig into this one! I was perplexed that anybody would even try to argue…

  • The Right Time to Brand

    As we build a business, we’re creating a brand with every decision we make — whether we intend to or not. Yet, I still encounter too many business owners stuck at the starting line, waiting for the perfect time to begin. They’re waiting: … To get their ducks neatly in a row before working on…

  • What to Expect When You’re Branding

    Can you imagine what the Mona Lisa looked like after only a few strokes? You wouldn’t recognize it as the masterpiece you know today. Fact is, because we so often only see the end result, it can be easy to overlook an important truth about creating things: Everything goes through ugly stages. Branding is no…

  • The Truth About Taglines

    Are you tripping over yourself in the Tagline Tango? When I talk to business owners trying to come up with a tagline, they often have an air of panic about them. I’m hoping that today I can help you embrace this process patiently, positively, and with enthusiasm. After all, taglines are a real gift for businesses…