The Blog
BRAND-BUILDING GUIDANCE FOR OVER-THINKERS & UNDER-SHARERS
October 17, 2012
The Truth About Taglines
Brand Identity & Expression, Marketing & Getting Known, brand essentials, branding myths, tagline guidelines, tagline writingAre you tripping over yourself in the Tagline Tango? When I talk to business owners trying to come up with a tagline, they often have an air of panic about them. I’m hoping that today I can help you embrace this process…
September 19, 2012
How to Move a Mountain & A New Mantra for Perfectionists
Focus & Direction, branding, goal setting, perfectionism, project management, rebrandingHave you ever faced a feat that took your breath away with its sheer size and air of impossibility? Our ability to tackle these challenges with enthusiasm tends to relate directly to the distance between where we are and where we…