-
Craft a Compelling Intro for Your Business
I used to do a thing I call Introduction Roulette. Early in my business, I was a “strategic marketing consultant” to one person and a “crusader for purpose in our careers” to another. My online messaging was all over the place, and I was constantly “trying on” different versions of myself in hopes of landing on…
-
Five Good Reasons to Become a ‘Sharer’
-
Are You an Undersharer?
Ever feel invisible in your business? I’ve been in that place many times over the years, but last year was different. I had gone through a very sad time in my personal life and felt incredibly alone and disconnected. Trying to continue with regular content felt forced and impossible. As I tried to dig deep…
-
Your Key Message for 2017: What Will You Become Known For?
-
Facing Your Business Fears: Interview with Camille DeSalme
Branding Takes Guts. It’s not easy to tear down the layers of posturing and filtered truths that have kept us safe from scrutiny and rejection for most of our lives. But listen to the success stories of almost any business role model, and you’ll hear a common theme: real success came only when they decided to be themselves and…
-
On Marketing Advice (& Getting Known)
Don’t fall for this. In the midst of the abundance of fantastic, actionable marketing guidance on the web, I’ve noticed the rise of something that’s progressively becoming a pet peeve of mine. I call it “non-advice”, and it goes something like this: Them: “Want to know the secret to getting more clients or customers?” Us:…