Lisa Haggis

Category: Brand Identity & Expression

  • Substantial Brand Spotlight: Cathy Olson

    Substantial Brand Spotlight: Cathy Olson

    Have you fully owned the worth of the work you do? Let me just say this: if you suspect that you’re not charging enough for your services, if you struggle with asking people to pay good money for your work, and if this pattern has you burning out and feeling depleted, WATCH THIS INTERVIEW! I…

  • Substantial Brand Spotlight: Janine Duff

    Substantial Brand Spotlight: Janine Duff

    Brand voice is about so much more than being cool. We often think about brand voice as a tool for attention-getting — how we stand out and get noticed. But what if it’s actually more about attraction and connection? What if, instead of crafting our brand voice to stand out, we lean into what comes…

  • Have a Story to Tell? Of Course You Do!

    Have a Story to Tell? Of Course You Do!

    We Can All Be Storytellers. I didn’t used to think so. I used to think that the art of story was for a few rare talents with booming voices and fantastical lives. Sure, there are some with more of a knack for it, but that doesn’t mean they should get the floor all to themselves. Because…

  • The Joy of Bob Ross: Substantial Brand Spotlight

    The Joy of Bob Ross: Substantial Brand Spotlight

    My parents have a cottage-like home with big open space and incredible rock cliffs in behind them. When I visit, we have campfires, drink lots of coffee, have silly family nights, and I get to soak up the love of their two beautiful setters. Time slows right down. That’s why it’s also such a perfect…

  • This Was Almost My Logo. (And the Question That Changed Everything.)

    This Was Almost My Logo. (And the Question That Changed Everything.)

    A little behind-the-scenes story, including three lessons learned and the one question that made decision-making so much easier.

  • The Real Power of Brand Identity

    The Real Power of Brand Identity

    People judge books by their cover. They judge cake by the icing. They judge wine by the label. But this isn’t necessarily a bad thing. Brands wouldn’t hold the power they have in our society if it wasn’t for this aspect of the human experience. This very need to interpret, classify, and instantly relate to the…