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On Marketing Advice (& Getting Known)
Don’t fall for this. In the midst of the abundance of fantastic, actionable marketing guidance on the web, I’ve noticed the rise of something that’s progressively becoming a pet peeve of mine. I call it “non-advice”, and it goes something like this: Them: “Want to know the secret to getting more clients or customers?” Us:…
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My #1 Tool for Messaging They’ll Remember
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Branding vs Marketing: What’s the Difference?
I thought it’s about time I answer this question. I’m not going to say “once and for all” because some very smart people might disagree with me — and that’s fine. What you call these functions isn’t nearly as important as knowing the problems they solve. But here’s my take, stemming from a formal education…