The Blog
BRAND-BUILDING GUIDANCE FOR OVER-THINKERS & UNDER-SHARERS
Get Creative: Your One-Word Catalyst
Brand Identity & Expression, Focus & Direction, Stand Out Authentically, brainstorming, creative catalyst, creative keywords, Creativity, InspirationIt can be tough to stay in love with your brand. As we get pulled into the daily grind, enthusiasm and creativity can run a bit dry and aspirations for a brand we’re excited about can be permanently marked for “tomorrow”. Here’s the…
Brands in Real Life – Method Example
Package Up & Sell Your Natural Value, brand character, brand examples, brand voice, branding, messaging, real brandsAbout the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other…
Ending the Sales Struggle
Package Up & Sell Your Natural Value, business confidence, getting clients, sales, sales training, sellingSelling and Breathing, Simultaneously. One of my very first jobs was as a cashier for SAAN department store (the small-town version of a Walmart or Zellers). I was great at many aspects of the job, but every now and then management…
What is Branding, Really?
Focus & Direction, Marketing & Getting Known, brand definition, brand essentials, branding definition, branding myths, what is a brand, what is brandingThe Best Definition is the Most Useful One. “Branding is a waste of time for small businesses.” …was the essence of the podcast my Twitter friend Brennen had sent my way, curious to hear my weigh-in. Ooh, was I ready to dig into…
Express Your Brand: Interview with Adrianne Munkacsy
Connect With Meaning, Marketing & Getting Known, Stand Out Authentically, Adrianne Munkacsy, brand voice, copywriting, DIY, messaging, web contentYour Brand Lives in Your Words. Every single piece of content that your audience reads plays a role in their understanding and appreciation of what you do and who you are. It can be a lot of pressure – especially if you’re trying to…
Blogger’s shame (and an air of change)
Focus & Direction, blogging, business leadership, business lessons, perfectionismThis has been a bit of an elephant in the (virtual) room for me. In fact, I’ve started posts and emails on this topic a number of times, but usually find a great reason why the smart thing to do is chicken out and say nothing. Here…
The Right Time to Brand
Focus & Direction, brand strategy, branding myths, business leadership, the branding processAs we build a business, we’re creating a brand with every decision we make — whether we intend to or not. Yet, I still encounter too many business owners stuck at the starting line, waiting for the perfect time to begin. They’re…
3 Life Lessons & Why I Brand
Connect With Meaning, Truthfinding & Brand Essence, life lessons, purpose, storytellingWhat Caused Your Life’s Dream? I always ask my clients to share a few of the catalyst events that sparked their passion for the business they’re in. There’s so much significance in these pivot moments in life —…
My #1 Tool for Messaging They’ll Remember
Brand Identity & Expression, Marketing & Getting Known, content strategy, copywriting, Inspiration, Marketing & Growth, messaging, web contentHow do you craft a message that your customers will love? This is a question that I hear often. And there are lots of possible tips and suggestions that I could offer, but I’m going to go ahead and jump right to my best one:…