The Blog
BRAND-BUILDING GUIDANCE FOR OVER-THINKERS & UNDER-SHARERS
Finding Focus: The Right Next Step
Focus & DirectionThe Finding Focus Blog Series shows you how to use your brand strategy as a powerful decision-making tool that will help you focus your energy and grow your business. What if we handled our homes in the same way we so often try to…
Finding Focus: Know (And Name) Your Value
Focus & Direction, Package Up & Sell Your Natural ValueYour brand helps you stay in your own lane. We brand for many different reasons, but one of the biggest payoffs when you put in the effort to define and live out a brand strategy might be an unexpected one: personal effectiveness….
Are you building a Substantial Brand?
Connect With Meaning, Focus & Direction, Stand Out Authentically, Truthfinding & Brand EssenceSubstantial branding isn’t about moulding and polishing, it’s about knowing and respecting an essence. A substantial brand comes from a deep, meaningful place inside of you. When you get deep enough, you find unchanging,…
6 Great Brands & Why They Work
Package Up & Sell Your Natural Value, Stand Out Authentically, brand examples, real brandsI’ve been guest posting over on Laura Simms’ blog (formerly Create as Folk) for the past 6 months and, with my final Purpose Profile going live last week, I thought I’d highlight the full collection of profiles for you…
The Real Power of Brand Identity
Brand Identity & Expression, Stand Out AuthenticallyPeople judge books by their cover. They judge cake by the icing. They judge wine by the label. But this isn’t necessarily a bad thing. Brands wouldn’t hold the power they have in our society if it wasn’t for this aspect of the…
Adding a Wow-Factor (In 2 Simple Steps)
Stand Out Authentically, customer experience, thrilling customersGet Your Customers Talking up a Storm about You. My massage clinic was off to a good start. It was my first visit, and I was happy to spy the usual amenities: calm lighting, steaming hot tea, a quiet fountain. Nothing unpleasant,…
The One (and Only) Thing You Truly Need to Build a Brand
Stand Out Authentically, Truthfinding & Brand Essence, brand essentials, differentiation, Inspiration, positioningWhy do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need…
Brands in Real Life – Town Shoes
Stand Out Authentically, brand examples, brand expression, ideal customers, real brands, signaling theory, Town ShoesAbout the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other…
On Marketing Advice (& Getting Known)
Focus & Direction, Marketing & Getting Known, brand awareness, Marketing & Growth, marketing tips, small business marketingDon’t fall for this. In the midst of the abundance of fantastic, actionable marketing guidance on the web, I’ve noticed the rise of something that’s progressively becoming a pet peeve of mine. I call it…