Become the One Worth Mentioning.
Go from a business that’s “working” to the legacy brand and message you’ll be remembered for.
The key to marketing is having something worthwhile to offer and something original to say.
That’s why I help you discover the most compelling pieces of your story, wisdom, and point of view so you can package it up into offerings, methodology, content, and a client experience the world has never seen before.
Your packages will be easier to sell (and more exciting for you to deliver). You’ll fully own and even amplify the value of what you offer to your clients. And you’ll always stay aligned with your values and your zone of genius, where you can’t help but feel fulfilled and on fire!
Even better?
You’ll be positioned to make a real difference through your work —and you’ll do it in a way that’s sincere, genuine, and real.
BUSINESS STRATEGY + POSITIONING + MESSAGING
I help business owners stand out and differentiate themselves by building innately interesting brands without exaggeration, fabrication, or following what everybody else is doing.
Craft an unrepeatable brand platform.
What if all the important business decisions were made, and core messages crafted?
And all you had to do was keep showing up and fulfilling them?
Perhaps you’ve embarked on a project (like a website design) only to realize that there are answers you don’t have.
Or, maybe, you’re holding back on putting yourself out there because you don’t know what to say (or fear that it will just blend into the noise.)
Yes? You’re in the right place.
A brilliantly aligned brand amplifies what makes you inherently interesting. It’s the one thing you keep coming back to in order to achieve a killer web presence, smart marketing, and business growth that feels good.
Great brands spark business growth because they connect with the right people and inspire you, the business creator.
Are these the game-changing breakthroughs you’re looking for?
Capture the “soul” of your business
…so you can tackle your website, marketing, and sales with more clarity and intention.
More cohesion and specificity in your messaging
…so you can present yourself in a way that gets remembered.
An inspired “big picture” and sense of direction
…so you can stay focused and know where new ideas have a place in your business.
Shallow brands don’t last.
That’s why I created my Substantial BrandingTM Methodology, crafting businesses rich in Value, Meaning, and Originality.
It’s the presence of these three elements that lead to the “it” factor that truly connects with your people and transforms them into fans.
Here’s what we’ll cover:
- Who you serve and what really makes them your perfect client.
- The desired outcomes you help them achieve.
- The problems or gaps you remedy in their life.
- The emotional contract you fulfill with your people – how do you provide value beyond the functional benefits?
How Can We Work Together?
Packages are custom-designed based on your aspirations and desired support.
Strategy packages typically range from 6 weeks to 6 month engagements and begin at $3,000.
Specific outcomes include:
- An in-depth ideal client profile
- A crystal clear lane or niche
- Master messaging for brand cohesion
- A declaration of your vision, purpose, and deeply aligned values
- An original point of view that cuts through the noise (including your three legacy messages)
- Your one-of-a-kind approach to delivering remarkable client results
- An aligned business model with signature offerings and core marketing strategies
Based on your needs, we might also include:
- Deeper discovery through client interviews
- Business, product, or process naming
- A content marketing plan or editorial calendar
- A genuine and compelling brand voice and visual creative theme
- Tagline development
- A brand manifesto
- Full framework or methodology development
- A website strategy and content plan
- Designer & writer referrals
Confusion is expensive. Clarity is much more powerful (and fun!)
The clarity and business foundation that comes out of this work together will save you months (maybe years!) of time trying to hone in on what your business is all about. It will also save you from money wasted on courses, design, or promotional efforts that you weren’t ready for or didn’t even need.
Most importantly, it will provide you a solid launchpad that aligns with who you really are, so that your business resonates with the right customers, delivers on the right promises, and grows in a way that suits you and your vision.
Ready to claim your space with clarity and intention? Let’s chat.
“I had invested $40,000 in the past 2 years and was still confused and unclear about what made me different than other coaches. I’d worked with so many people and they all gave me strategies — how to network, how to write newsletters, create systems, etc., but none of it worked because I had no idea what I was selling or what I was about. Truthfully, I started to think maybe there was nothing special about me.
You went above and beyond. You took the time to listen to me and truly understand me, even when I felt a bit crazy!! You presented a new beautifully organized document that showed me something that I thought was impossible to figure out. I’m in awe of your integrity and your ability to organize all my crazy (all over the place) thoughts.
I loved everything about the process — I would get a tattoo if I could! I now have clarity, a super fun brand, and I feel confident about my business! This is so much more than branding. I know myself better because of you.”
– Lorena Morales, Founder, Hola Lorena