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Adding a Wow-Factor (In 2 Simple Steps)
Get Your Customers Talking up a Storm about You. My massage clinic was off to a good start. It was my first visit, and I was happy to spy the usual amenities: calm lighting, steaming hot tea, a quiet fountain. Nothing unpleasant, nothing out of the ordinary. Then, as I was preparing to leave, the receptionist handed me a…
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The First Rule of Branding
Customers want to love you. Don’t ruin it for them. Open-minded and optimistic, I walked through the door of a newly discovered café. I was scoping it out as a potential destination for future client meetings. The first things I noticed were all good: gorgeous lighting, spacious and stylish seating, friendly service, a generous menu.…