Tag: branding definition

  • What is Branding, Really?

    The Best Definition is the Most Useful One. “Branding is a waste of time for small businesses.” …was the essence of the podcast my Twitter friend Brennen had sent my way, curious to hear my weigh-in. Ooh, was I ready to dig into this one! I was perplexed that anybody would even try to argue…

  • Branding vs Marketing: What’s the Difference?

    I thought it’s about time I answer this question. I’m not going to say “once and for all” because some very smart people might disagree with me — and that’s fine. What you call these functions isn’t nearly as important as knowing the problems they solve. But here’s my take, stemming from a formal education…