Lisa Haggis

Tag: Inspiration

  • The One (and Only) Thing You Truly Need to Build a Brand

    Why do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need to turn their business around. Of course, the transformation often includes some operational improvements, a…

  • Get Creative: Your One-Word Catalyst

    It can be tough to stay in love with your brand. As we get pulled into the daily grind, enthusiasm and creativity can run a bit dry and aspirations for a brand we’re excited about can be permanently marked for “tomorrow”. Here’s the problem: it’s tough to keep customers excited about a brand that you’ve grown…

  • My #1 Tool for Messaging They’ll Remember

    How do you craft a message that your customers will love? This is a question that I hear often. And there are lots of possible tips and suggestions that I could offer, but I’m going to go ahead and jump right to my best one: Elevate the most potent thoughts. Fact is, we ramble. Our…

  • Unlock Your Brand Voice

    Brand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to signify your brand is a big challenge, and the universal tips and advice you find out there — speak…