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The Joy of Bob Ross: Substantial Brand Spotlight
My parents have a cottage-like home with big open space and incredible rock cliffs in behind them. When I visit, we have campfires, drink lots of coffee, have silly family nights, and I get to soak up the love of their two beautiful setters. Time slows right down. That’s why it’s also such a perfect…
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6 Great Brands & Why They Work
I’ve been guest posting over on Laura Simms’ blog (formerly Create as Folk) for the past 6 months and, with my final Purpose Profile going live last week, I thought I’d highlight the full collection of profiles for you here. Nothing beats learning from concrete, behind-the-scenes stories of success! But, first, I want to share a…
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Brands in Real Life – Town Shoes
About the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other brands have done this, so you gain the inspiration to implement your own. Your brand tells your customers’ story. As consumers, brands are one…
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Brands in Real Life – Method Example
About the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other brands have done this, so you gain the inspiration to implement your own. Brand communication never stops. Businesses…
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Brands in Real Life – A Video Series
Branding starts with strategy. There’s no shortcut: you have to set your intention as a business first. But it can’t end there. You need to follow through on that strategy with every new decision you make. That’s execution. And arguably the part that matters most, because your customers can actually experience it. From logo… ……