The Blog
BRAND-BUILDING GUIDANCE FOR OVER-THINKERS & UNDER-SHARERS
Substantial Brand Spotlight: Cathy Olson
Brand Identity & Expression, Package Up & Sell Your Natural Value, Stand Out AuthenticallyHave you fully owned the worth of the work you do? Let me just say this: if you suspect that you’re not charging enough for your services, if you struggle with asking people to pay good money for your work, and if this pattern…
Substantial Brand Spotlight: Janine Duff
Brand Identity & Expression, Connect With MeaningBrand voice is about so much more than being cool. We often think about brand voice as a tool for attention-getting — how we stand out and get noticed. But what if it’s actually more about attraction and connection? What…
Craft a Compelling Intro for Your Business
Marketing & Getting Known, Package Up & Sell Your Natural ValueI used to do a thing I call Introduction Roulette. Early in my business, I was a “strategic marketing consultant” to one person and a “crusader for purpose in our careers” to another. My online messaging was all over the place, and I…
Have a Story to Tell? Of Course You Do!
Brand Identity & Expression, Connect With Meaning, Stand Out Authentically, prompts, storytellingWe Can All Be Storytellers. I didn’t used to think so. I used to think that the art of story was for a few rare talents with booming voices and fantastical lives. Sure, there are some with more of a knack for it, but that doesn’t mean…
A Feedback Challenge: The best email you’ll send today.
Connect With Meaning, Package Up & Sell Your Natural Value, Truthfinding & Brand EssenceWe’ll never have all the answers in our business. But we’ll have more of them if we do the one simple activity I’m sharing with you today. It’s often the first action I have new clients take when we start working…
The Joy of Bob Ross: Substantial Brand Spotlight
Brand Identity & Expression, Connect With Meaning, Package Up & Sell Your Natural Value, Stand Out Authentically, bob ross, brand examplesMy parents have a cottage-like home with big open space and incredible rock cliffs in behind them. When I visit, we have campfires, drink lots of coffee, have silly family nights, and I get to soak up the love of their two beautiful…
Show Me Your One-Liners! Making Your Headings Count.
Connect With Meaning, Package Up & Sell Your Natural ValueAre you putting these messaging super-heroes to work in your business? You know that throw pillow or knitted blanket that you love so much? It doesn’t really matter where you put it, it just fits right in and beautifully expresses your…
Five Good Reasons to Become a ‘Sharer’
Connect With Meaning, Marketing & Getting Known, Stand Out AuthenticallyDig into these reasons for taking the challenge, and my hope is that you’ll come out feeling riled up and ready to bravely break out of your shell for the right reasons….
Are You an Undersharer?
Connect With Meaning, Marketing & Getting Known, Stand Out Authentically, Self-Expression, UndersharerEver feel invisible in your business? I’ve been in that place many times over the years, but last year was different. I had gone through a very sad time in my personal life and felt incredibly alone and disconnected. Trying to continue…