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The One (and Only) Thing You Truly Need to Build a Brand
Why do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need to turn their business around. Of course, the transformation often includes some operational improvements, a…
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Unlock Your Brand Voice
Brand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to signify your brand is a big challenge, and the universal tips and advice you find out there — speak…