Have you fully owned the worth of the work you do?

Let me just say this: if you suspect that you’re not charging enough for your services, if you struggle with asking people to pay good money for your work, and if this pattern has you burning out and feeling depleted, WATCH THIS INTERVIEW!

I went into this incredible chat with designer Cathy Olson thinking we would talk about building her brand. And we did, of course, but the biggest takeaways from this interview were totally unexpected. I LOVE the perspective that Cathy brings to the money conversation and know that this is going to be, as she puts it, “chicken soup for the under-earning soul.”

We also talk about the great success she has had diversifying her offerings — adding courses and programs on top of her elite one-on-one services. We talk about when great design matters (and when good design will do.) And we talk about moving away from the commodity mentality by leading a value-based conversation and solving an impossible problem for your clients.

It’s an hour of pure gold! You can download the audio here if you’d like to listen to the whole thing on the go.

If you do nothing else, jump to 8:55 in the video and listen to Cathy’s awakening around pricing and the true cost of charging too little. It’s so worth it!

Here’s the Interview:

What We Cover:

• Cathy’s backstory and the courage to be driven by passion.
• Her life-changing catalyst for raising her prices. If you listen to nothing else… don’t miss this! (8:55)
• The vision and purpose that drives her business. (18:08)
• How she has successfully diversified into offering programs and courses. (21:31)
• The “impossible problem” she solves with her offers… love this idea! (28:31)
• Avoiding imposter syndrome and having value-based conversations that make money no object. (33:31)
• Owning and embracing what she’s known for. (42:00)
• Why (and when) great design matters, and what makes it different than just okay design. (46:26)
• What you need in place before embarking on a rebrand. (56:29)
• Cathy’s closing thoughts, plus after-the-interview discussion that I had to throw in on — you know it — pricing! (1:03:12)

Find out more about Cathy, Love-Inspired, and all of her incredible offerings at love-inspired.com.