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Substantial Brand Spotlight: Cathy Olson
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Craft a Compelling Intro for Your Business
I used to do a thing I call Introduction Roulette. Early in my business, I was a “strategic marketing consultant” to one person and a “crusader for purpose in our careers” to another. My online messaging was all over the place, and I was constantly “trying on” different versions of myself in hopes of landing on…
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A Feedback Challenge: The best email you’ll send today.
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The Joy of Bob Ross: Substantial Brand Spotlight
My parents have a cottage-like home with big open space and incredible rock cliffs in behind them. When I visit, we have campfires, drink lots of coffee, have silly family nights, and I get to soak up the love of their two beautiful setters. Time slows right down. That’s why it’s also such a perfect…
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Show Me Your One-Liners! Making Your Headings Count.
Are you putting these messaging super-heroes to work in your business? You know that throw pillow or knitted blanket that you love so much? It doesn’t really matter where you put it, it just fits right in and beautifully expresses your personal style? In messaging, there’s a similar idea; concise phrases that epitomize who you…
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How to (Finally) Identify Your Ideal Customer
