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Brands in Real Life – A Video Series
Branding starts with strategy. There’s no shortcut: you have to set your intention as a business first. But it can’t end there. You need to follow through on that strategy with every new decision you make. That’s execution. And arguably the part that matters most, because your customers can actually experience it. From logo… ……
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The First Rule of Branding
Customers want to love you. Don’t ruin it for them. Open-minded and optimistic, I walked through the door of a newly discovered café. I was scoping it out as a potential destination for future client meetings. The first things I noticed were all good: gorgeous lighting, spacious and stylish seating, friendly service, a generous menu.…