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Are You Clear on Your Craft?
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Finding Focus: Know (And Name) Your Value
Your brand helps you stay in your own lane. We brand for many different reasons, but one of the biggest payoffs when you put in the effort to define and live out a brand strategy might be an unexpected one: personal effectiveness. Branding isn’t just about how you show up in the world from an optics point…
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6 Great Brands & Why They Work
I’ve been guest posting over on Laura Simms’ blog (formerly Create as Folk) for the past 6 months and, with my final Purpose Profile going live last week, I thought I’d highlight the full collection of profiles for you here. Nothing beats learning from concrete, behind-the-scenes stories of success! But, first, I want to share a…
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Brands in Real Life – Method Example
About the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other brands have done this, so you gain the inspiration to implement your own. Brand communication never stops. Businesses…
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Ending the Sales Struggle
Selling and Breathing, Simultaneously. One of my very first jobs was as a cashier for SAAN department store (the small-town version of a Walmart or Zellers). I was great at many aspects of the job, but every now and then management would throw in a sales challenge. They would put something arbitrary on my counter…
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Taglines in the Making: A Basic Brainstorm
