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Business: Get Up to Your Elbows in It
After encountering some ultra-inspiring talks these past weeks, I’ve taken to using a new term for what I think will inevitably become our modern day “thought leaders.” I call these people “brand action heroes.” Forget thought leadership. Action is the new 5-year plan. Who are these heroes? I would wager that most awesome brands have…
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The Truth About Taglines
Are you tripping over yourself in the Tagline Tango? When I talk to business owners trying to come up with a tagline, they often have an air of panic about them. I’m hoping that today I can help you embrace this process patiently, positively, and with enthusiasm. After all, taglines are a real gift for businesses…