Lisa Haggis

Category: Marketing & Getting Known

  • What is Branding, Really?

    The Best Definition is the Most Useful One. “Branding is a waste of time for small businesses.” …was the essence of the podcast my Twitter friend Brennen had sent my way, curious to hear my weigh-in. Ooh, was I ready to dig into this one! I was perplexed that anybody would even try to argue…

  • Express Your Brand: Interview with Adrianne Munkacsy

    Your Brand Lives in Your Words. Every single piece of content that your audience reads plays a role in their understanding and appreciation of what you do and who you are. It can be a lot of pressure – especially if you’re trying to spin your thoughts into gold all alone. Applying the tips and…

  • My #1 Tool for Messaging They’ll Remember

    How do you craft a message that your customers will love? This is a question that I hear often. And there are lots of possible tips and suggestions that I could offer, but I’m going to go ahead and jump right to my best one: Elevate the most potent thoughts. Fact is, we ramble. Our…

  • Design your Brand: Interview with Christine Thatcher

    Your website is basically your brand incarnate. And behind all of that dazzling messaging and glossy imagery, there is a whole world of thought, sweat, and talent bringing it together. In this interview with designer Christine Thatcher of Christine Marie Studio, we have the fortune of tapping into some of that talent and learning what…

  • Taglines in the Making: A Basic Brainstorm

    Taglines in the Making: A Basic Brainstorm

    A tagline worthy of your dream is a tall order. So, as you embark on the task of drumming up options, try hard to leave perfectionism at the door. Take the pressure off by promising yourself to make it fun. Let your right brain work freely (and give it some coffee or whatever kind of fuel…

  • Branding vs Marketing: What’s the Difference?

    I thought it’s about time I answer this question. I’m not going to say “once and for all” because some very smart people might disagree with me — and that’s fine. What you call these functions isn’t nearly as important as knowing the problems they solve. But here’s my take, stemming from a formal education…