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Get Creative: Your One-Word Catalyst
It can be tough to stay in love with your brand. As we get pulled into the daily grind, enthusiasm and creativity can run a bit dry and aspirations for a brand we’re excited about can be permanently marked for “tomorrow”. Here’s the problem: it’s tough to keep customers excited about a brand that you’ve grown…
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My #1 Tool for Messaging They’ll Remember
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Design your Brand: Interview with Christine Thatcher
Your website is basically your brand incarnate. And behind all of that dazzling messaging and glossy imagery, there is a whole world of thought, sweat, and talent bringing it together. In this interview with designer Christine Thatcher of Christine Marie Studio, we have the fortune of tapping into some of that talent and learning what…
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Design Your Brand: Interview with Amy Tan
Design gone right. I see it all the time: business visionaries that are dedicated to building a strong brand, often even willing to invest in a top-tier designer, but still things break down. Few things in business are more painful than a design project gone wrong. And great brands simply can’t come into existence without…
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Taglines in the Making: A Basic Brainstorm
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Unlock Your Brand Voice
Brand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to signify your brand is a big challenge, and the universal tips and advice you find out there — speak…