Brand voice is about so much more than being cool.

We often think about brand voice as a tool for attention-getting — how we stand out and get noticed. But what if it’s actually more about attraction and connection? What if, instead of crafting our brand voice to stand out, we lean into what comes naturally to us so we can connect and appeal to those who resonate with who we really are?

That’s what authentic branding is really all about: playing up what’s true and letting go of the rest. In this interview with copywriter and voice strategist Janine Duff, we get the inside scoop on her personal journey with this as well as how she nails brand-infused copy for her clients.

This interview series is all about digging into the key decisions and pivots behind successful and original small businesses. I want to know how they chose their lane, developed their message, and became known for something in their space.  I hope you enjoy this first deep dive with Janine!

Our chat was jam-packed with incredible takeaways (see the timeline below the video.) You can download the audio file here if you’d like to queue it up to listen to on the go.

Here’s the Interview:

What We Cover:

• Janine’s backstory and how her title matters. (1:00)
• How she stepped into her specialty. (6:41)
• Packaging up her signature offer (and it was a gamechanger!) (8:53)
• Client feedback is a must-have (and the questions she asks). (10:15)
• You don’t find your voice, you develop it.  (12:48)
• Amplifying who you are, and leading with one side of yourself. (16:30)
• The messages that make people love or hate her. (24:38)
• Do you need a website to get clients? (30:35)
• Trends we’re noticing in online business. (34:25)
• The top 3 things she did to grow her business. (38:36)
• How she grew her Copywriting Squad community. (42:19)
• Her advice for preparing for and hiring a right-fit copywriter. (45:55)

Find out more about Janine, her services, and The Copywriting Squad at janineduff.com.