Your Brand Lives in Your Words.
Every single piece of content that your audience reads plays a role in their understanding and appreciation of what you do and who you are.
It can be a lot of pressure – especially if you’re trying to spin your thoughts into gold all alone. Applying the tips and guidance from this interview with writer Adrianne Munkacsy will help you write more confidently and free you up to communicate in a way that suits your own personality and style.
I’m really excited to share this interview with you! It’s under 32 minutes (which, as always, was almost impossible!) and covers lots of burning questions that I often hear about copywriting.
You can use the outline below to jump to key areas in the conversation.
Here’s what we cover:
- The benefits and cautions of DIY in writing for your brand. (3:28)
- Whether or not you have to write, even if you don’t love it. (5:47)
- An amazing approach to make your messages more believable and relevant (I loved this part!) (10:53) & the #1 mistake people make on their websites (16:40)
- How to find your natural writing voice, with a practical exercise she has her clients do. (17:21)
- How to get the most out of working with a writer (and what to do if you’re not ready). (24:51)
- One important action you can take right now to improve the performance of your website content. (In truth there are about 3 of them in here!) (29:04)
Some tweet-ready takeaways:
“Writing is just telling the truth; saying what you’re longing to say.”
“Specificity is a magnet for your best-fit customers.”
“Writing is how you get clearer. The process is the thing.”
We’d love to hear in the comments below: what words would you use to describe your own writing style? What has helped you tune-in to your natural voice?
Find out more about Adrianne and her services at adriannemunkacsy.com. Her Second Set of Eyes offering is a great way to start elevating your copy right away.
14 responses to “Express Your Brand: Interview with Adrianne Munkacsy”
This was so fun! Thanks, Lisa! The video came out great, and we covered a lot of ground. I always love chatting with you! Thanks for this great opportunity. Our talk helped me clarify a lot of my own thoughts. :)
Thank YOU Adrianne! I was so grateful for your insights. This chat reignited some of my own appreciation for writing as a process to embrace instead of a means to an end!
Completely agree – “DIY with an expert to bounce off ideas”. We certainly have “blind spots”, and having a 2nd set of eyes on my writing has been so valuable. Some of my original content was coming off negative – not my intention at all! I am so glad that was pointed out to me before it was out in the real world!
Thanks, Liane — So glad you shared! Another great case for bringing in an objective point of view while we write.
Thanks, Liane. It’s helpful to get a different perspective—not only for the spots where we might not be coming off the way we want to, but also for those places where we aren’t shining a light on how valuable and transformative our work can be. Sometimes we can unknowingly omit the very things that make us stand out.
Fabulous chemistry ladies!
I usually resist videos longer than 5-10 mins but watched this right to the end….so many golden nuggets of wisdom and a lot of head nods, going on at my end.
Wonderful! Thanks so much for watching and commenting, Kirri. I’m so excited about sharing some of Adrianne’s genius with the world :)
I’m right there with you regarding video length, Kirri. ;) I’m so glad you enjoyed it! I really appreciate all your support!
Hey ladies… loved the interview. You’re both so authentic and inspiring for entrepreneurs. I always learn from your posts. Feels good to hear you talk about being in business as our true selves and not trying to be trendy or loud just to get buzz.
As a therapist and mindfulness teacher I love writing about how to live in the moment and how to process emotions as they come up. But then I start to think about SEO and Keywords and what sentences to bold. It feels as though it takes away from my true desire to help people. I love the idea of writing in Gmail and putting my thoughts out there the way I would to a friend. I’m definitely going to try that.
Does anyone else struggle with loving to write but hating to play the SEO game?
Hi Charlene, so glad you enjoyed the interview! And I love this question about SEO.
I’ve always treated SEO as secondary to providing real value. Google ultimately cares about relevance, so I figure that’s a solid place to start. I bold/write/format for the benefit of the reader, not Google, but I’m definitely not a pro in the search engine arena :).
My greatest luck has been with finding queries that people search for and writing content that is titled verbatim to the search terms. If you haven’t tried the Google Keyword Planner, check it out! I’d be interested to hear what others have to say on this topic!
Thanks, Charlene! I agree with Lisa on this…When writing, I treat SEO as secondary and put my readers’ needs first. However, I do use best practices “behind the scenes” in WordPress. So I’ll add keywords and a meta description, and sometimes tweak the page name to include search terms. (Even so, I forget to do all that sometimes.)
I liked what Adrianne had to say about being quietly confident in your approach to your community and possibly maintaining that voice in your Home Page, About page and Opt in bypassing the need for hype to catch people attention.
Although I want the freedom and money generated by my website, I do not want to lose my character, voice in the process.
Well said, Gareth! Such strong takeaways. Isn’t “Quiet Confidence” a perfect reminder that volume and value are not co-related? Thanks for watching!
Thanks, Gareth! I’m learning that the more I approach my writing and business from a place that feels natural, the more easily I generate money. When I feel good, my business does well.