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Brands in Real Life – Town Shoes
About the Branding Examples in Real Life Series: The translation of strategy into reality can take imagination, discipline, and steadfast faith in what you stand for. Branding Examples in Real Life is a series that showcases how other brands have done this, so you gain the inspiration to implement your own. Your brand tells your customers’ story. As consumers, brands are one…
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Get Creative: Your One-Word Catalyst
It can be tough to stay in love with your brand. As we get pulled into the daily grind, enthusiasm and creativity can run a bit dry and aspirations for a brand we’re excited about can be permanently marked for “tomorrow”. Here’s the problem: it’s tough to keep customers excited about a brand that you’ve grown…
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Express Your Brand: Interview with Adrianne Munkacsy
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Design Your Brand: Interview with Amy Tan
Design gone right. I see it all the time: business visionaries that are dedicated to building a strong brand, often even willing to invest in a top-tier designer, but still things break down. Few things in business are more painful than a design project gone wrong. And great brands simply can’t come into existence without…
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Unlock Your Brand Voice
Brand voice can change everything. It’s a powerful piece of your brand strategy — another whole dimension of your business that your audience can adore and talk about. But finding that genuine and distinctive voice to signify your brand is a big challenge, and the universal tips and advice you find out there — speak…