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Facing Your Business Fears: Interview with Camille DeSalme
Branding Takes Guts. It’s not easy to tear down the layers of posturing and filtered truths that have kept us safe from scrutiny and rejection for most of our lives. But listen to the success stories of almost any business role model, and you’ll hear a common theme: real success came only when they decided to be themselves and…
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Are you building a Substantial Brand?
Substantial branding isn’t about moulding and polishing, it’s about knowing and respecting an essence. A substantial brand comes from a deep, meaningful place inside of you. When you get deep enough, you find unchanging, rock-strong worldviews, values, and abilities that make up something the world has never seen before. That essence is your true brand. Stay…
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6 Great Brands & Why They Work
I’ve been guest posting over on Laura Simms’ blog (formerly Create as Folk) for the past 6 months and, with my final Purpose Profile going live last week, I thought I’d highlight the full collection of profiles for you here. Nothing beats learning from concrete, behind-the-scenes stories of success! But, first, I want to share a…
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The Real Power of Brand Identity
People judge books by their cover. They judge cake by the icing. They judge wine by the label. But this isn’t necessarily a bad thing. Brands wouldn’t hold the power they have in our society if it wasn’t for this aspect of the human experience. This very need to interpret, classify, and instantly relate to the…
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Adding a Wow-Factor (In 2 Simple Steps)
Get Your Customers Talking up a Storm about You. My massage clinic was off to a good start. It was my first visit, and I was happy to spy the usual amenities: calm lighting, steaming hot tea, a quiet fountain. Nothing unpleasant, nothing out of the ordinary. Then, as I was preparing to leave, the receptionist handed me a…
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The One (and Only) Thing You Truly Need to Build a Brand
Why do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need to turn their business around. Of course, the transformation often includes some operational improvements, a…