Lisa Haggis

Category: Truthfinding & Brand Essence

  • The One (and Only) Thing You Truly Need to Build a Brand

    Why do some brands fall flat? A while back, I found myself unexpectedly swept up into a show called All On The Line. Joe Zee, a renowned fashion editor, intervenes and gives struggling designers the guidance and second chance they need to turn their business around. Of course, the transformation often includes some operational improvements, a…

  • 3 Life Lessons & Why I Brand

    3 Life Lessons & Why I Brand

    What Caused Your Life’s Dream? I always ask my clients to share a few of the catalyst events that sparked their passion for the business they’re in. There’s so much significance in these pivot moments in life — if you stop and think about it, you’ll probably easily identify one or two of your own.…

  • What to Expect When You’re Branding

    Can you imagine what the Mona Lisa looked like after only a few strokes? You wouldn’t recognize it as the masterpiece you know today. Fact is, because we so often only see the end result, it can be easy to overlook an important truth about creating things: Everything goes through ugly stages. Branding is no…