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Finding Focus: Stay On Purpose
The Finding Focus Blog Series shows you how to use your brand strategy as a powerful decision-making tool that will help you focus your energy and grow your business. Why does your business really exist? The world is cluttered. When you start a business, publish a blog post, or even just share a tweet or a YouTube…
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Finding Focus: The Right Next Step
The Finding Focus Blog Series shows you how to use your brand strategy as a powerful decision-making tool that will help you focus your energy and grow your business. What if we handled our homes in the same way we so often try to build our businesses? We’d be hanging art on walls that haven’t even been painted yet. We’d…
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Finding Focus: Know (And Name) Your Value
Your brand helps you stay in your own lane. We brand for many different reasons, but one of the biggest payoffs when you put in the effort to define and live out a brand strategy might be an unexpected one: personal effectiveness. Branding isn’t just about how you show up in the world from an optics point…
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Are you building a Substantial Brand?
Substantial branding isn’t about moulding and polishing, it’s about knowing and respecting an essence. A substantial brand comes from a deep, meaningful place inside of you. When you get deep enough, you find unchanging, rock-strong worldviews, values, and abilities that make up something the world has never seen before. That essence is your true brand. Stay…
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On Marketing Advice (& Getting Known)
Don’t fall for this. In the midst of the abundance of fantastic, actionable marketing guidance on the web, I’ve noticed the rise of something that’s progressively becoming a pet peeve of mine. I call it “non-advice”, and it goes something like this: Them: “Want to know the secret to getting more clients or customers?” Us:…
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Get Creative: Your One-Word Catalyst
It can be tough to stay in love with your brand. As we get pulled into the daily grind, enthusiasm and creativity can run a bit dry and aspirations for a brand we’re excited about can be permanently marked for “tomorrow”. Here’s the problem: it’s tough to keep customers excited about a brand that you’ve grown…